Digital Marketing Manager
New
R
Riva International, Inc.B2B SaaS
CanadaContractManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- SalesforceGoogle AnalyticsSEODigital MarketingHubSpot
Requirements
- 3+ years of paid media, web, social media, and demand generation experience
- Post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or related field
- Experience in a global B2B SaaS company in a highly-regulated industry
- Exceptional English language verbal and written communication skills
- Experience building multi-touch attribution programs
- Experience with A/B testing and customer lifecycle optimization
- Expertise in Google Ads, Bing Ads, Google Analytics, Search Console, GTM, SEMrush
- Proficiency in marketing automation/CRM tools such as Pardot, HubSpot, or Salesforce
- Ability to analyze large data sets in Excel and/or data visualization tools
- Understanding of SEO, AEO/AI-driven discovery, and conversion rate optimization
Responsibilities
- Drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally
- Developing the digital strategy and roadmap and deliver against it
- Measure, track, and optimize on channel and program performance
- Reporting across all digital channels results and marketing lifecycle results
- Lead with a data-driven mindset using live dashboards
- Align and collaborate cross-functionally to maintain a cohesive strategy
- Run programs touching all aspects of the buyer/customer journey
- Lead the development and management of website landing pages
- Responsible for paid media strategy, planning and buying
- Proactively research new technologies
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