Marketing Lead
G
GoTyme PH (Philippines)Fintech
PhilippinesFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- At least two years of marketing experience
- Required Skills
- Project ManagementAnalytical SkillsMarketing
Requirements
- At least two years of marketing experience
- Experience in B2B2C environment preferred
- Prior work in a marketing role
- Experience in campaign execution
- Experience in cross-functional coordination
- Strong organizational skills
- Strong project management skills
- Strong analytical skills
Responsibilities
- Design and execute marketing experiments and pilot programs to test new segment-specific offers and campaigns
- Manage day-to-day operations of experiments and pilot runs with quick turnarounds
- Define success metrics and evaluate results for large-scale adoption
- Gather qualitative and quantitative feedback to refine segment strategies
- Contribute to the development and refinement of customer segments
- Act as subject matter expert for mass execution teams like Growth and CLM
- Consolidate learnings into actionable insights for the broader team
- Identify opportunities for process improvements in execution and reporting
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