Sales Development Representative
New
CanadaFull-TimeMiddle
Salary50,000 - 55,000 CAD per year
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Job Details
- Experience
- 2–5 years
- Required Skills
- SalesforceLead GenerationCRM
Requirements
- 2–5 years of experience in a BDR, SDR, or similar outbound sales development role.
- Proven track record of generating pipeline through cold outreach, including calls, emails, and social selling.
- Consistent achievement of outbound KPIs such as meetings booked, pipeline created, or quota attainment.
- Strong communication skills with the ability to engage and influence multiple stakeholder personas, including senior executives.
- High level of curiosity and strong business acumen to understand customer pain points and align solutions effectively.
- Comfortable working in fast-paced, high-growth environments with a strong bias toward action.
- Experience using sales tools such as Salesforce, LinkedIn Sales Navigator, or outreach automation platforms.
- Strong collaboration skills and openness to coaching, feedback, and continuous improvement.
Responsibilities
- Act as the first point of contact in the sales cycle by qualifying inbound and outbound leads and identifying customer readiness and fit.
- Proactively prospect potential customers through cold calls, email outreach, social selling, and creative engagement strategies.
- Schedule qualified discovery meetings for Account Executives by generating interest and building early-stage pipeline.
- Research target accounts, key stakeholders, and buying committees to personalize outreach and improve conversion rates.
- Maintain accurate and up-to-date records of activity, pipeline, and customer interactions in Salesforce and related CRM tools.
- Collaborate closely with marketing teams to support lead generation campaigns, events, and follow-up initiatives.
- Work with sales leadership and peers to refine messaging, improve outreach strategies, and optimize pipeline performance.
- Contribute to team culture by sharing insights, best practices, and continuously improving outbound effectiveness.
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