Senior Manager of Experiential Marketing
New
BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementSalesforceStakeholder management
Requirements
- 7+ years of experience in B2B event or experiential marketing, ideally within SaaS or technology companies
- Proven track record of driving measurable pipeline and revenue impact through events
- Strong experience managing both strategic event design and hands-on execution
- Deep understanding of demand generation principles such as ABM, segmentation, and lead conversion strategies
- Strong proficiency with Salesforce (campaign management, attribution, reporting) and marketing automation tools
- Data-driven mindset with the ability to interpret performance metrics and optimize outcomes
- Strong project management skills with the ability to manage multiple complex events simultaneously
- Excellent communication and stakeholder management skills across senior leadership and cross-functional teams
- Experience working with AI tools to enhance marketing workflows and decision-making
- Comfortable with ambiguity, fast-changing priorities, and global collaboration environments
- Willingness to travel up to 25% for on-site event execution
Responsibilities
- Own the full lifecycle of enterprise events, including strategy, planning, execution, and post-event performance analysis
- Define pipeline goals, target account lists, and engagement strategies in collaboration with Sales and GTM teams
- Design and execute demand generation programs that drive qualified attendance and measurable pipeline contribution
- Ensure end-to-end event operations, including vendors, agencies, budgets, logistics, and on-site execution
- Build integrated marketing campaigns across email, paid, social, and partner channels to maximize event impact
- Track and report on pipeline metrics including sourced, influenced, and accelerated deals using CRM systems
- Lead cross-functional alignment across Sales, Marketing, CS, and Partnerships to ensure flawless execution
- Oversee Salesforce campaign setup, lead capture, attribution, and post-event follow-up workflows
- Identify new revenue opportunities based on market trends, customer insights, and industry signals
- Apply AI tools and data insights to optimize planning, execution, and performance outcomes
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