Product Marketing Manager
New
R
RockstarDigital Marketing
United StatesPart-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SEO
Requirements
- Proven experience in B2B product marketing.
- Experience with website conversion optimization.
- Ability to create effective sales enablement content.
- Strong analytical skills for data-driven pricing and packaging.
- Experience in building and documenting scalable playbooks.
- Demonstrated ability to drive organic lead growth.
Responsibilities
- Own positioning and messaging for specific industry verticals.
- Document and iterate on playbooks to scale vertical expansion.
- Improve website visitor-to-lead conversion rates.
- Develop and refresh sales enablement assets including pitch decks, one-pagers, and ROI calculators.
- Improve competitive win rates against top alternatives.
- Drive the vertical content engine using the company platform.
- Collaborate with sales on objection handling and demo scripts.
- Lead pricing and packaging strategies based on data.
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