Lead Product Marketer, Developer Platform

New

Flexible remote or hybrid work options across North America.Full-TimeLead

Salary144,000 - 216,000 USD per year

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Job Details

Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within SaaS, product-led growth, or technology-driven organizations.
Proven success leading end-to-end launches for technical products, developer platforms, APIs, or infrastructure-related solutions.
Strong understanding of developer ecosystems, APIs, webhooks, integrations, command-line interfaces, and platform technologies.
Ability to simplify and communicate complex technical concepts to both technical and non-technical audiences effectively.
Experience building positioning, messaging, and strategic narratives for emerging technologies or evolving product categories.
Demonstrated ability to lead large-scale cross-functional initiatives involving multiple stakeholders and competing priorities.
Excellent executive communication, storytelling, and presentation skills with strong strategic influence capabilities.
Data-driven mindset with experience measuring adoption, engagement, launch effectiveness, and market impact.
Familiarity with AI tools, automation workflows, or AI-assisted development environments used to improve marketing execution and operational efficiency.
High level of ownership, adaptability, and comfort operating independently within ambiguous or rapidly changing environments.
Experience with developer relations, technical communities, ecosystem marketing, AI infrastructure, or builder-focused events is considered a strong advantage.

Lead end-to-end go-to-market strategy, positioning, messaging, naming, and release marketing for developer platform products and technical solutions.
Orchestrate product launches for APIs, developer platforms, AI coding tools, integrations, CLI tools, automation capabilities, and emerging builder technologies.
Develop compelling narratives that communicate complex technical concepts clearly to developers, partners, customers, and executive audiences.
Partner closely with Product Management, Engineering, Developer Relations, Brand, Communications, Legal, and leadership teams to ensure launch readiness and strategic alignment.
Define and evolve builder personas across traditional developers and AI-assisted creators using modern coding workflows and tools.
Create launch assets, technical content, enablement materials, FAQs, newsletters, release communications, and campaign messaging to drive awareness and adoption.
Identify and test innovative routes to market that improve engagement among technical and non-technical builders.
Analyze market trends, customer insights, competitive positioning, and adoption data to continuously refine go-to-market strategy and messaging effectiveness.
Coordinate cross-functional initiatives, proactively manage dependencies, and mitigate launch risks in a dynamic and fast-paced environment.
Support developer-focused events, product showcases, and builder activations that strengthen ecosystem engagement and community growth.

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