B2B Graphic Designer
New
P
PavagoB2B Marketing
Brazil. Costa Rica. Mexico, Eastern Standard Time (U.S. Hours)ContractMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years
- Required Skills
- Adobe Creative SuiteGraphic DesignA/B testingCanva
Requirements
- 3+ years of experience creating B2B ad creatives for digital advertising campaigns.
- A strong portfolio showcasing static ad creatives for platforms like LinkedIn, Google Display, or Meta.
- Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
- Ability to translate marketing strategy and messaging into compelling visual designs.
- Understanding of B2B audience conversion principles, including messaging hierarchy, visual attention, and CTA placement.
- Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT.
Responsibilities
- Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta.
- Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts.
- Produce multiple ad variations to support A/B testing across headlines, visuals, layouts, and CTAs.
- Create assets in multiple formats and dimensions to meet the requirements of different ad platforms.
- Maintain strong brand consistency while tailoring creatives for different audience segments.
- Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction.
- Collaborate with marketing and growth teams to ensure creative assets align with campaign performance goals.
- Manage multiple ad creative projects while maintaining high quality and meeting deadlines.
- Build and maintain a library of creative assets, templates, and brand materials.
View Full Description & ApplyYou'll be redirected to the employer's site
