Social Media Specialist
New
Anywhere within the United StatesFull-TimeMiddle
Salary60,000 - 70,000 USD per year
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Job Details
- Experience
- 2–3 years
- Required Skills
- Canva
Requirements
- 2–3 years of experience in social media, digital marketing, communications, or a related field.
- Previous experience working in B2B, SaaS, or technology-focused marketing environments.
- Strong understanding of social media platforms, audience engagement strategies, and content best practices.
- Experience supporting campaigns, webinars, thought leadership content, and integrated marketing initiatives.
- Familiarity with employee advocacy programs and executive social media support is considered a plus.
- Basic experience with social analytics, reporting tools, and performance optimization.
- Proficiency with creative and content tools such as Canva, Adobe Creative Cloud, or similar platforms.
- Strong written communication and copywriting skills with exceptional attention to detail and brand consistency.
- Ability to manage multiple priorities independently within a fast-paced remote environment.
- Bachelor’s degree in Marketing, Communications, or a related discipline.
Responsibilities
- Manage day-to-day social media execution across key platforms including LinkedIn and Instagram, ensuring timely publishing and brand consistency.
- Build, maintain, and optimize social content calendars, campaign schedules, and publishing workflows.
- Create engaging social-first content by adapting blogs, webinars, reports, newsletters, events, and marketing assets into platform-specific messaging.
- Monitor social channels, support audience engagement initiatives, and respond to comments and messages when appropriate.
- Collaborate cross-functionally with marketing, PR, design, events, and business stakeholders to support campaigns and promotional initiatives.
- Track and analyze social media performance metrics including engagement, impressions, click-through rates, follower growth, and website traffic.
- Deliver recurring reporting and actionable insights to improve campaign effectiveness, audience engagement, and content performance.
- Support employee advocacy and executive thought leadership initiatives through coordinated publishing and content amplification efforts.
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