Senior Media Buyer
New
USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 3+ years of hands-on media buying experience in high-growth direct-to-consumer (DTC) environments.
- Strong expertise in Meta and Google Ads, with proven experience managing and scaling significant advertising budgets.
- Deep understanding of performance marketing metrics including CAC, MER, ROAS, attribution, and full-funnel optimization.
- Experience working closely with Creative teams to improve campaign performance through iterative testing and feedback loops.
- Strong analytical mindset with the ability to interpret complex data and make fast, informed optimization decisions.
- Highly organized, execution-focused, and capable of managing multiple campaigns in parallel.
- Comfortable working independently in a fast-paced, remote-first environment with cross-functional collaboration.
- Strong understanding of digital funnel dynamics and performance-driven marketing strategies.
Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging platforms with a focus on scalable and profitable growth.
- Manage daily campaign performance including pacing, budget allocation, CAC, MER, ROAS, and overall KPI tracking.
- Develop and execute structured testing frameworks across audiences, creatives, bidding strategies, landing pages, and full-funnel experiences.
- Partner closely with Creative teams to brief concepts, evaluate performance, and provide data-driven feedback to improve ad effectiveness.
- Monitor platform performance trends, identify risks or opportunities, and proactively adjust campaigns to maintain efficiency and scale.
- Analyze attribution and performance data to generate insights that inform optimization strategies and long-term growth planning.
- Maintain detailed reporting dashboards, campaign documentation, and performance summaries for leadership visibility.
- Continuously explore new channels, tools, and strategies to expand acquisition capabilities and improve marketing efficiency.
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