Marketing Manager, Japanese Market
T
Talent FirstDigital Performance Marketing
Remote (Japan)Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- Japanese, English
- Required Skills
- Digital Marketing
Requirements
- Born in Japan
- Native-level Japanese proficiency
- Deep understanding of Japanese internet culture and consumer behavior
- Knowledge of local advertising trends and communication nuances
- Hands-on experience with Yahoo Japan Ads and LINE Ads
- Minimum $30,000 monthly spend management experience on Yahoo/LINE platforms
- English proficiency (B1 or higher)
- Experience promoting B2C products, digital products, apps, or subscriptions
Responsibilities
- Launch, optimize, and scale campaigns on Yahoo Ads and LINE Ads
- Develop creative strategy tailored to the Japanese audience (messaging, visuals, tone of voice)
- Manage and scale advertising budgets while maintaining profitability targets
- Own campaign performance and growth metrics (Spend volume, CPA / CAC, Conversion rates, Funnel efficiency)
- Test creatives, landing pages, and audiences with cultural context in mind
- Analyze performance and identify new growth opportunities
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