ASO Specialist
New
F
Fortis GamesMobile Gaming
Remote - BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisA/B testing
Requirements
- Strong experience in App Store Optimization within mobile gaming.
- Deep understanding of App Store and Google Play ecosystems.
- Proven ability to drive discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
- Experience building and running structured A/B testing frameworks.
- Strong understanding of full-funnel growth including paid UA, organic discovery, and LiveOps.
- Familiarity with AI tools and workflows for research and content generation.
- Experience working cross-functionally with marketing, creative, and product teams.
- Strong analytical mindset for interpreting performance data.
- Excellent prioritization and communication skills.
Responsibilities
- Drive organic growth and discoverability across the Fortis portfolio.
- Develop and evolve keyword strategies, metadata frameworks, and store positioning.
- Own the end-to-end app store strategy for UA campaigns and store presence.
- Build and scale a robust experimentation framework across creatives and metadata.
- Leverage AI-driven tools and workflows to accelerate research, ideation, and execution.
- Partner with UA, Product Marketing, Creative, and Game teams for alignment.
- Adapt to platform changes, algorithm updates, and evolving player behavior.
- Contribute to organic loops including referral systems and invite-based mechanics.
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