Marketing Manager

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The Quality Group GmbHFMCG, Sports Nutrition
Location: Netherlands (Amsterdam office available, hybrid/remote)Full-TimeMiddle
Salary not disclosed
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Job Details

Languages
English, Dutch, French
Experience
4–6 years
Required Skills
Project ManagementDigital Marketing

Requirements

  • 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG, responsible for 50m+ revenue
  • Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Dutch and Belgian market
  • Hands-on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing
  • Ability to build impactful and consistent digital consumer journeys
  • Strong hands-on project management and cross-functional collaboration skills
  • Strategic, creative, and data-driven mindset with confidence in using digital marketing tools
  • Fluent in English and Dutch (both written and spoken), ideally also working proficiency in French

Responsibilities

  • Develop and execute the Dutch & Belgian brand and marketing strategy by aligning global direction with local consumer insights
  • Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels
  • Help define the local product portfolio focus based on market needs and opportunities
  • Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Dutch & Belgian audience
  • Manage agencies to ensure timely, high-quality campaign execution
  • Track key brand metrics (awareness, equity, engagement) and campaign performance to drive continuous improvement
  • Collaborate cross-functionally to deliver a consistent and engaging brand experience across all D2C and retail channels
  • Lead retail media and shopper marketing initiatives with key Dutch & Belgian retailers to ensure strong brand presence online and in-store
  • Act as the brand guardian for the Netherlands and Belgium, ensuring consistency in tone, messaging, and visual identity
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