Senior Marketing Manager
New
Spain / Greece / RomaniaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementLead GenerationDigital Marketing
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
- 8+ years of marketing experience, ideally in B2B and product marketing.
- Proven ability to lead cross-functional teams and interact with senior leadership.
- Expertise in product positioning, go-to-market strategies, and lifecycle management.
- Strong collaboration skills with internal teams and external agencies.
- Analytical ability to use data for informed decision-making.
- Proficiency in digital marketing strategies (SEO/SEM, content marketing, social media).
- Excellent project management and organizational skills.
Responsibilities
- Develop and implement marketing strategies aligning with service line and business objectives.
- Collaborate with corporate marketing to execute initiatives, campaigns, and product launches.
- Lead product marketing efforts including positioning, messaging, and go-to-market strategies.
- Serve as liaison between General Manager, corporate marketing, sales, and product teams.
- Analyze market trends, customer feedback, and competitive intelligence to refine strategy.
- Develop and optimize lead/demand generation strategies to support sales pipeline growth.
- Guide creation of marketing content including case studies, brochures, and digital assets.
- Monitor performance and report on campaign results, marketing ROI, and key metrics.
- Support sales enablement through development of product guides, presentations, and demo scripts.
- Manage and track the service line marketing budget.
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