Marketing Analytics Manager
New
Remote (US)Full-TimeManager
Salary116,200 - 145,300 USD per year
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Job Details
- Experience
- 5-8+ years
- Required Skills
- SQLMicrosoft Power BISalesforceTableauLooker
Requirements
- 5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics
- Deep hands-on experience with Salesforce data (funnel reporting, campaign tracking, pipeline analysis)
- Experience using Airtable for campaign tracking or operational reporting
- Strong SQL skills
- Working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)
- Proven ability to analyze and improve full-funnel conversion from lead to pipeline
- Experience with multi-touch attribution modeling and campaign ROI analysis
- Track record of translating data into investment decisions
- Ability to work cross-functionally and influence stakeholders
Responsibilities
- Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives
- Build and maintain dashboards for marketing leadership visibility into performance and ROI
- Ensure consistent reporting standards across channels and teams
- Structure and optimize campaign planning data via Airtable
- Develop and refine multi-touch attribution models
- Provide budget allocation recommendations based on campaign and channel effectiveness
- Analyze full-funnel performance from lead to closed-won revenue
- Maintain data integrity across Salesforce, Airtable, and marketing automation platforms
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