- Collaborate with marketing stakeholders to define objectives, measurement strategies, and scalable analytics solutions.
- Identify progress and gaps against monthly, quarterly, and annual goals, including risks, opportunities, and performance drivers.
- Design and enhance reporting frameworks, dashboards, and analytical models for growth planning, forecasting, funnel optimization, and pipeline management.
- Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI.
- Generate recommendations to improve customer engagement, buying experiences, conversion rates, and channel efficiency.
- Translate analyses into executive-ready narratives through data visualization, reporting, and storytelling.
- Establish KPI definitions, measurement standards, and documentation for consistent, trusted reporting.
- Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting, and measurement methodologies.
- Engage regional and global marketing leaders in business reviews and planning processes, and support consistent analytics practices across teams.
SQLBusiness IntelligenceTableau+1 more