Marketing Lead
New
J
JobRackEcommerce Marketing
Georgia. Ukraine. Turkey. Croatia. Serbia. Bosnia and HerzegovinaFull-TimeLead
Salary4,000 - 4,500 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 4-5 years
- Required Skills
- ShopifyCRM
Requirements
- 4-5 years in DTC or ecommerce marketing with proven multi-channel results
- Strong grasp of the full marketing stack, including paid social, organic social, email and CRM, creator and affiliate, CRO, and analytics
- Strong commercial thinking with a focus on numbers, outcomes, and business impact
- Hands on and strategic, comfortable with both execution and high-level planning
- Coordinator instinct to pull people together and keep work moving
- AI-fluent, actively use AI tools to accelerate research, copywriting, analysis, and process design
- Self-starter who builds systems where none exist
- Excellent written and verbal English
Responsibilities
- Lead overall marketing strategy across Shopify DTC, TikTok, Social Media, Email, PR, and Affiliate programs
- Coordinate the marketing team, guide and unblock the existing email and content marketer, plus the Affiliate Marketing Manager and Social Media Manager
- Own TikTok Shop end to end, including listings, SEO, content briefs, conversion optimisation, and weekly performance review
- Build systems and processes from scratch, including content calendars, briefs, reporting dashboards, creator workflows, and campaign planning
- Plan and run integrated cross-channel campaigns for launches, seasonal pushes, and retention initiatives with clear KPIs and post-mortems
- Deliver weekly performance reporting to the founder
- Support the development of the marketing team as we grow
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