Marketing Campaign Specialist
New
PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsSEODigital MarketingHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing or campaign management.
- Strong knowledge of tools such as Google Ads, Meta Ads Manager, HubSpot, Mailchimp, or similar platforms.
- Experience with analytics tools like Google Analytics, Data Studio, or similar.
- Excellent project management and organizational skills.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Creative mindset with an eye for detail and innovation.
- Experience with SEO and PPC strategies (preferred).
- Familiarity with CRM systems and marketing automation platforms (preferred).
- Knowledge of A/B testing and conversion optimization techniques (preferred).
Responsibilities
- Develop and manage marketing campaigns across multiple platforms (email, social media, paid ads, and more).
- Align campaign strategies with business objectives and target audience insights.
- Work with designers, writers, and other stakeholders to create compelling content and visuals.
- Ensure consistent brand messaging across all campaigns.
- Track key performance indicators (KPIs) such as CTR, conversion rates, and ROI.
- Analyze data to identify trends and optimize campaigns for better results.
- Coordinate with the sales and product teams to ensure campaigns support lead generation and revenue goals.
- Provide insights and reports to stakeholders for informed decision-making.
- Stay updated with industry trends, tools, and best practices to enhance campaign effectiveness.
- Identify opportunities for new channels and strategies.
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