Sr. Product Marketing Manager
New
Fully remote opportunity available anywhere within the continental United States.Full-TimeSenior
Salary115,000 - 130,000 USD per year
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Job Details
- Experience
- Minimum 8 years of professional experience, including at least 4 years in B2B product marketing
- Required Skills
- Project ManagementArtificial IntelligenceSaaS
Requirements
- Bachelor’s degree required; MBA or equivalent business and marketing experience is considered a plus.
- Minimum 8 years of professional experience, including at least 4 years in B2B product marketing within software, technology, data, or SaaS-focused organizations.
- Experience in environmental monitoring, weather technology, geospatial solutions, or related technical industries strongly preferred.
- Proven expertise in building positioning frameworks, messaging strategies, and competitive differentiation programs that support complex sales cycles.
- Strong analytical capabilities with experience leveraging market research, win/loss analysis, customer insights, and usage metrics to guide strategic decisions.
- Demonstrated success creating sales enablement resources that drive adoption and improve sales effectiveness.
- Exceptional written and verbal communication skills across executive presentations, customer-facing content, strategic briefs, and long-form thought leadership materials.
- Practical hands-on experience using AI tools for research, competitive analysis, content generation, and workflow automation.
- Ability to collaborate effectively across cross-functional teams in fast-paced and evolving business environments.
- Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
Responsibilities
- Develop and maintain positioning frameworks, messaging hierarchies, and value propositions across a broad portfolio of environmental monitoring and technology solutions.
- Translate complex technical capabilities into clear, buyer-focused messaging that supports sales effectiveness and competitive differentiation.
- Lead competitive intelligence initiatives by monitoring industry trends, competitor activities, market positioning, and product developments.
- Produce actionable competitive briefs, battle cards, objection-handling resources, and sales enablement materials to support field teams during sales cycles.
- Build and maintain a comprehensive sales enablement library including one-pagers, solution briefs, pitch narratives, and launch collateral.
- Partner closely with Sales leadership to identify content gaps, improve messaging consistency, and strengthen go-to-market execution.
- Plan and execute end-to-end product and feature launches, coordinating cross-functional readiness across Product, Marketing, Sales, and Support teams.
- Deliver internal training and launch preparation sessions to ensure teams are equipped with accurate messaging and positioning strategies.
- Contribute to thought leadership initiatives through white papers, campaign messaging, executive presentations, speaking abstracts, and industry-focused content.
- Apply AI tools strategically to accelerate research, competitive analysis, workflow optimization, and high-quality content development.
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