Product Marketing Manager
New
Work from our Kyiv hub or remotelyFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2 years
- Required Skills
- Google AnalyticsTableauA/B testing
Requirements
- 2 years of experience as a Product Marketing Manager or similar role
- Hands-on experience with Tier-1 brands or products
- Proven track record of designing, running, and analysing landing page split-tests
- Solid experience with web2web funnels and UX/UI principles
- Strong analytical skills for interpreting data from multiple sources
- English proficiency B2
- Experience with analytics tools: Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc
- Ability to write clear and structured technical specifications for designers and developers
Responsibilities
- Systematically collect and analyse competitor landing pages across different channels
- Evaluate the performance of existing landing pages from both UX and technical stability perspectives
- Formulate clear, data-driven hypotheses for A/B tests tailored to each channel’s specifics
- Prepare detailed specifications for implementation, including event tracking requirements
- Launch and monitor experiments, analyse results, and adjust strategies based on data insights
- Identify and resolve technical issues while ensuring quality control of all implementations
- Collaborate closely with analysts, designers, and developers to ensure smooth testing and execution of changes
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