Marketing Manager
Romania, Iași; Romania, BucharestFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Native Romanian and fluent English
- Experience
- Minimum 3 years
- Required Skills
- Analytical SkillsSEOMarketingCRM
Requirements
- Minimum 3 years of relevant marketing experience
- Background in Web3, fintech, or agency preferred
- Proven track record in partnerships, campaign management, community building, or lifecycle marketing
- Previous experience in a Web3/crypto marketing agency or startup is highly desirable
- Native Romanian and fluent English language proficiency
- Strong analytical skills with the ability to translate insights into actions
Responsibilities
- Execute full 360 local marketing, covering both online and offline channels: Events, Partnerships, CRM, Users Lifecycle, SEO & ASO
- Secure external marketing acquisition and drive existing user retention
- Ensure hyper-localization of blogs, CRM, and announcements to drive cultural adoption
- Manage social media channels and community engagement, including Binance Angels, KOL onboarding, and partnerships
- Manage local marketing budgets, ensuring efficient allocation and ROI
- Deliver timely and clear reporting and accountability on campaign performance
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