- Design and implement lead prospecting strategies and roadmaps which align with the company’s sales and marketing objectives
- Research and identify potential leads through various channels
- Qualify leads based on established criteria to determine their potential as customers
- Plan, execute, and optimize end-to-end lead generation campaigns using channels such as email marketing, social media, content marketing, SEO, PPC, etc.
- Develop A/B testing strategies to identify and implement high-performing reach-out approaches
- Work closely with sales teams to ensure seamless handoff of qualified leads, track lead outcomes, and adjust strategies based on feedback
- Analyze lead generation metrics to evaluate campaign effectiveness and refine strategies for improved outcomes
Data AnalysisSEOLead Generation+1 more