Customer Retention Director
New
Remote-first within the UK or Spain.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Product ManagementCRMData analyticsA/B testing
Requirements
- 10+ years in CRM, lifecycle, retention, or growth roles
- Experience owning lifecycle strategy in a B2C or mobile-first company
- Strong hands-on experience with CRM platforms (CleverTap, Braze, Iterable, etc.)
- Proven ability to drive measurable improvements in retention, LTV, or repeat rate
- Strong experimentation mindset (A/B testing, cohort analysis, incrementality)
- Deep understanding of user segmentation and lifecycle journeys
- Ability to work cross-functionally with Product, Data, and Growth teams
- Strong analytical thinking with the ability to turn data into decisions
Responsibilities
- Own retention as a cross functional system spanning CRM, Product, and Data
- Define lifecycle strategy across activation, retention, engagement, and referral
- Lead CRM channels end to end (push, email, in-app messaging, app inbox)
- Define and drive Product requirements across onboarding, engagement, and lifecycle UX
- Build and scale a lifecycle system that drives repeat usage and revenue
- Work with Data and CRM to refine segmentation strategy across user types, markets, and behaviors
- Design and run experiments across messaging, timing, journeys, and incentives
- Partner with Data to define measurement frameworks, segmentation, and incrementality
- Own how incentives (discounts, Airmoney, referrals) are used within lifecycle
- Establish clear communication rules to avoid fatigue and overlap
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