Senior Sponsorships Manager

New
CanadaFull-TimeManager
Salary90,000 - 125,000 CAD per year
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Job Details

Experience
7+ years
Required Skills
NegotiationData analytics

Requirements

  • 7+ years of experience in influencer marketing, creator partnerships, performance marketing, or media buying roles.
  • Proven track record of closing deals and delivering against revenue or performance-based targets.
  • Strong understanding of creator ecosystems across major and emerging platforms.
  • Experience managing or coaching small teams in a performance-driven environment.
  • Strong analytical skills with the ability to interpret ROAS, CAC, CPM, and other performance metrics.
  • Comfort operating in ambiguous, fast-paced environments with evolving business models.
  • Experience working with subscription-based or direct-to-consumer products is a strong asset.
  • Excellent negotiation, communication, and stakeholder management skills.

Responsibilities

  • Own and scale creator sponsorship strategies across emerging platforms, from planning and negotiation through execution and optimization.
  • Develop data-driven insights on creator performance, audience behavior, and content formats that maximize conversion and return on investment.
  • Identify, negotiate, and close high-value sponsorship deals with creators across platforms such as TikTok, Instagram, YouTube, podcasts, and other emerging channels.
  • Lead and coach a small team responsible for creator discovery, relationship management, and campaign execution.
  • Build forecasting models and performance reports to track ROI, CAC, CPM, and overall campaign effectiveness.
  • Collaborate with cross-functional teams including content, analytics, and growth to align strategy and optimize the full creator funnel.
  • Continuously refine processes and playbooks to scale operations across new and evolving platforms.
  • Stay ahead of platform trends and audience behaviors to inform strategy and maintain early-mover advantage.
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90,000 - 125,000 CAD per year
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