Senior CRM Manager

New

Australia & New ZealandFull-TimeManager

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Minimum of 8 years experience in CRM and lifecycle marketing, with a strong focus on email marketing
Demonstrated experience leading and developing high-performing teams
Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation
Hands-on experience with Iterable or similar marketing automation platforms
Strong analytical skills with the ability to translate data into actionable insights
Excellent copywriting and editing skills
Strong stakeholder management skills
Demonstrated experience leveraging AI and automation to improve CRM performance
Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR

Lead, coach and develop a team of CRM specialists, fostering high performance, accountability and collaboration
Own and manage the email marketing calendar, ensuring alignment with brand, product and business priorities
Define and execute a data-driven CRM and lifecycle strategies to improve customer acquisition, activation and retention
Design and optimise customer segmentation frameworks to deliver targeted, personalised communications
Oversee the strategy, execution and continuous optimisation of CRM campaigns across the customer lifecycle
Continually evolve existing CRM processes to improve efficiency, scalability and impact
Champion the use of AI, automation and emerging technologies to enhance personalisation, experimentation and operational effectiveness
Leverage Iterable and other CRM technologies to build scalable, automated and technically robust lifecycle programs
Analyse campaign performance and customer data to generate insights and drive continuous improvement

View Full Description & ApplyYou'll be redirected to the employer's site