CRM Manager
New
T
The Mill AdventureIGaming
St. Julian's, St. Julian's, MaltaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisCRM
Requirements
- Experience managing CRM in the online casino or iGaming industry
- Proven record of delivering automated and ad hoc campaigns
- Strong analytical thinking
- Excellent attention to detail
- Solid understanding of customer segmentation
- Solid understanding of lifecycle strategy and retention KPIs
- Hands-on experience with CRM platforms and campaign management tools
- Collaborative mindset
- Excellent written and spoken English
Responsibilities
- Take end-to-end ownership of CRM strategy and campaign execution across both brands
- Plan, build, and optimize multi-channel campaigns (email, onsite, push)
- Develop CRM strategies focused on automation, personalization, and operational efficiency
- Own and refine each brand’s tone of voice
- Analyze campaign performance, customer behavior, and KPIs
- Ensure each campaign’s design, content, and terms are structured clearly
- Coordinate loyalty and retention communications
- Ensure compliance and regulatory standards are embedded in workflows
- Collaborate with Responsible Gaming, Compliance, and Customer Support teams
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