Growth Marketer, Paid Social (Meta Ads)

New

Remote-friendly within the United States., Preference for strong Pacific Time overlap.Full-TimeMiddle

Salary not disclosed

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Job Details

3+ years of hands-on performance marketing or paid social experience, with meaningful ownership of Meta campaigns.
Strong working knowledge of Meta Ads Manager, campaign structure, pixel/CAPI basics, attribution windows, bidding, budget allocation, and creative testing.
A track record of scaling direct-response campaigns where performance was measured by real business outcomes.
Strong creative instincts to identify ad performance and fatigue.
Strong analytical ability with spreadsheets, dashboards, GA4, attribution tools, or similar performance reporting workflows.
Comfort moving quickly in an early-stage environment.
Clear communication and high ownership.
Practical experience using AI tools to speed up research, creative iteration, campaign analysis, or execution.

Own day-to-day execution and optimization for Meta campaigns across Facebook and Instagram.
Build campaign structures for prospecting, retargeting, creative testing, offer testing, and landing page testing.
Develop and maintain a steady testing pipeline of hooks, angles, formats, audiences, offers, landing pages, and funnels.
Write direct-response ad concepts, primary text, headlines, landing page angles, and creative briefs.
Work with founders, designers, editors, and creators to turn performance insights into new ad assets quickly.
Analyze CAC, ROAS, CPA, CTR, CVR, payback period, funnel conversion, creative fatigue, and cohort quality.
Build lightweight reporting so the team always knows what is working, what is not, and what should be tested next.
Improve the post-click experience by recommending landing page, onboarding, offer, and checkout experiments.

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