Head of Product Growth (Referrals & Viral Loops)

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Remote (US or European timezones). Secondary Locations: UK, India, Berlin, Israel, Canada, France, Netherlands, Singapore, Sweden, US, Must be around until midday Pacific Time every weekdayFull-TimeSenior

Salary200,000 - 400,000 USD per year

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Job Details

Experience: 5+ years
Required Skills: A/B testing

Requirements

5+ years of experience in product growth within high-growth D2C companies.
Demonstrated clear ownership of referral programs and viral loops.
Strong proficiency in analytics and tracking stacks.
Proactive approach to crafting, prioritizing, and executing experiments.
Deep understanding of growth loops and distribution as a product problem.
Proficiency with design principles and wireframing.
Technical aptitude sufficient to collaborate with engineering and manage code-based initiatives.
Excellent leadership skills in driving product from ideation to launch with urgency.
Strong systems-thinking abilities to identify and fix root causes of growth issues.
Strategic mindset capable of making big swings.

Responsibilities

Engineer word of mouth growth, measuring performance primarily via 30-Day K Factor.
Understand, improve, and potentially rebuild the foundations of the referral program.
Develop pull virality features to make the product social by default.
Execute push virality strategies to turn offline touchpoints into marketing billboards.
Activate customer stories, screenshots, and milestones for organic UGC.
Design and implement freemium experiences (e.g., shot-tracking app) as product-led growth marketing.
Own analytics, including stack selection and implementation guidance.

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