- Engineer word of mouth growth, measuring performance primarily via 30-Day K Factor.
- Understand, improve, and potentially rebuild the foundations of the referral program.
- Develop pull virality features to make the product social by default.
- Execute push virality strategies to turn offline touchpoints into marketing billboards.
- Activate customer stories, screenshots, and milestones for organic UGC.
- Design and implement freemium experiences (e.g., shot-tracking app) as product-led growth marketing.
- Own analytics, including stack selection and implementation guidance.
A/B testing