Lead Product Marketing Manager, Growth & Lifecycle
New
GermanyFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- Data AnalysisSaaSA/B testing
Requirements
- 6+ years of experience in product marketing, growth marketing, or lifecycle marketing roles within SaaS or technology-driven environments.
- Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels with measurable impact on activation, conversion, or retention metrics.
- Strong expertise in lifecycle marketing strategies including onboarding flows, winback campaigns, in-product messaging, and customer engagement programs.
- Demonstrated ability to analyze and improve funnel performance through experimentation, cohort analysis, retention modeling, and data-driven decision-making.
- Exceptional copywriting skills with experience creating landing pages, email campaigns, lifecycle messaging, and conversion-focused product communication.
- Strong understanding of growth metrics, behavioral analytics, customer segmentation, and lifecycle optimization frameworks.
- Ability to independently own and execute projects within fast-paced startup environments with minimal oversight.
- Native or near-native English communication skills, particularly for customer-facing messaging and product marketing content.
- Strategic mindset combined with hands-on execution capabilities and a strong focus on measurable business outcomes.
- Comfortable working in rapidly evolving product environments where experimentation, iteration, and adaptability are essential.
Responsibilities
- Own and optimize the full customer funnel, including signup, activation, trial engagement, paid conversion, retention, and expansion initiatives.
- Design and execute lifecycle marketing strategies across onboarding, in-product messaging, re-engagement campaigns, and customer retention programs.
- Lead trial-to-paid conversion initiatives by improving onboarding experiences, upgrade journeys, pricing communication, and activation moments.
- Develop and refine product positioning and messaging strategies that clearly communicate value propositions and strengthen market differentiation.
- Manage and optimize landing pages, messaging frameworks, and conversion flows through continuous experimentation and performance analysis.
- Conduct funnel analysis, cohort tracking, segmentation studies, and retention modeling to identify growth opportunities and improve lifecycle performance.
- Write and oversee high-converting copy for landing pages, email campaigns, onboarding flows, and in-product communication experiences.
- Collaborate cross-functionally with product, engineering, and growth stakeholders to align lifecycle initiatives with overall business objectives.
- Run growth experiments and A/B tests to improve customer acquisition, engagement, conversion rates, and long-term retention metrics.
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