Senior AEO Growth Marketer
New
H
HubSpotSoftware
Remote - USAFull-TimeSenior
Salary92,000 - 138,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOData analyticsHubSpotAhrefs
Requirements
- 5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
- Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
- Demonstrated expertise in SEO and answer engine optimization (AEO).
- Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
- Experience leading or materially shaping GTM strategy for a product, feature, or growth program.
- Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
- Strong analytical and storytelling skills.
- Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
- Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
Responsibilities
- Own the post-launch GTM strategy and growth motion for HubSpot AEO
- Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
- Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
- Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
- Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
- Build reporting frameworks that connect AEO visibility to demand outcomes.
- Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
- Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.
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