Senior AEO Growth Marketer

New
H
HubSpotSoftware
Remote - USAFull-TimeSenior
Salary92,000 - 138,000 USD per year
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Job Details

Experience
5+ years
Required Skills
SEOData analyticsHubSpotAhrefs

Requirements

  • 5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
  • Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
  • Demonstrated expertise in SEO and answer engine optimization (AEO).
  • Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
  • Experience leading or materially shaping GTM strategy for a product, feature, or growth program.
  • Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
  • Strong analytical and storytelling skills.
  • Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
  • Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
  • Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.

Responsibilities

  • Own the post-launch GTM strategy and growth motion for HubSpot AEO
  • Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
  • Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
  • Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
  • Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
  • Build reporting frameworks that connect AEO visibility to demand outcomes.
  • Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
  • Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.
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92,000 - 138,000 USD per year
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