Gestor de Performance Sênior
New
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsBudget managementA/B testing
Requirements
- Advanced knowledge of digital advertising platforms including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Proven experience managing performance marketing projects for e-commerce businesses and qualified lead generation initiatives.
- Strong expertise in paid media strategy development, funnel optimization, and campaign configuration.
- Advanced experience with Google Analytics, Google Tag Manager, and Merchant Center.
- Solid knowledge of A/B testing methodologies, campaign optimization, and performance analysis.
- Experience with keyword research, audience targeting, competitor analysis, and budget management.
- Strong analytical thinking and ability to make data-driven decisions.
Responsibilities
- Develop, execute, and optimize paid media strategies across platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other digital channels.
- Manage full-funnel performance campaigns focused on e-commerce growth, qualified lead generation, and customer acquisition.
- Monitor campaign performance metrics, analyze results, and implement optimization strategies to maximize ROI and business impact.
- Conduct keyword research, audience segmentation, competitor analysis, and A/B testing to improve campaign efficiency and conversion rates.
- Configure, manage, and optimize tracking systems using tools such as Google Tag Manager, Google Analytics, and Merchant Center.
- Collaborate with internal teams and clients to align campaign strategies with business objectives and commercial goals.
- Manage campaign budgets responsibly while ensuring efficient allocation of media investments.
- Build reports, dashboards, and actionable insights to communicate campaign performance and strategic recommendations.
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