Gestor de Tráfego | Performance & Growth
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Portuguese
- Required Skills
- Data AnalysisA/B testing
Requirements
- Proven experience in traffic management and digital performance marketing.
- Strong knowledge of paid media platforms such as Meta Ads, Google Ads, and TikTok Ads.
- Analytical mindset with the ability to interpret data and make fast, data-driven decisions.
- Experience with campaign optimization, testing methodologies, and performance scaling strategies.
- Proactive, organized, and results-oriented profile with strong ownership mentality.
- Ability to work in fast-paced environments with continuous learning and adaptation.
Responsibilities
- Plan, structure, execute, and optimize paid traffic campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other performance channels.
- Analyze performance metrics and transform data into actionable insights and strategic decisions to improve campaign results.
- Develop and manage A/B testing routines, optimizing creatives, audiences, and bidding strategies to maximize performance.
- Monitor campaign performance closely, ensuring clarity in reporting and continuous improvement of key KPIs.
- Collaborate with creative, design, and strategy teams to ensure alignment across the entire customer journey.
- Identify new opportunities for scaling campaigns and improving acquisition efficiency.
- Contribute to the continuous improvement of internal processes and client growth strategies.
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