Sr. Director of Marketing
New
United StatesFull-TimeDirector
Salary192,000 - 240,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 12+ years
- Required Skills
- CRM
Requirements
- 12+ years of progressive marketing experience within medtech, medical device, or regulated healthcare industries
- Proven success leading both consumer (DTC) and HCP marketing strategies
- Leadership experience managing and developing marketing teams of 10+ professionals
- Experience operating in global or multi-regional commercial environments
- Deep understanding of regulated marketing processes, medical/legal review, and compliance
- Strong strategic thinking with ability to operate across executive strategy and hands-on execution
- Experience driving product launches, integrated campaigns, and lifecycle marketing
- Strong digital and omnichannel marketing expertise
- Excellent communication, storytelling, and stakeholder management skills
- Ability to collaborate effectively across sales, product, and medical affairs
Responsibilities
- Lead global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with brand, clinical positioning, and growth objectives
- Translate upstream product strategy into compelling messaging, integrated campaigns, and commercial tools in collaboration with product marketing teams
- Drive go-to-market planning for product launches, lifecycle initiatives, and international market expansion efforts
- Oversee consumer marketing programs including DTC campaigns, digital marketing, patient education, and brand storytelling initiatives
- Lead HCP-focused marketing across pulmonology, sleep medicine, homecare, and healthcare provider networks
- Partner with sales, market access, and regional teams to ensure aligned global execution
- Develop scalable sales enablement tools, training materials, and playbooks
- Build, mentor, and lead a downstream marketing organization of 10+ professionals
- Define KPIs, dashboards, and performance frameworks to measure ROI
- Ensure all marketing initiatives meet global regulatory, legal, and compliance standards
View Full Description & ApplyYou'll be redirected to the employer's site
