Sr. Director of Sales & Marketing
New
Source API remote eligibility restrictions: United States; This position is a remote role and may be performed in jurisdictions where the company is authorized to employ individuals.Full-TimeSenior
Salary125,000 - 150,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- CRMSaaS
Requirements
- 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend
- Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators
- Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking
- Experience managing direct reports and developing junior marketers
- Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy
- Sharp writer and editor; the role generates a lot of customer-facing copy
- Bias toward ROI-driven decisions and high-leverage activity over busywork
- Direct experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side)
- Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platforms
- Podcast production, host, or guest-strategy experience
- Comfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting)
Responsibilities
- Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them.
- Run the marketing function end-to-end: strategy, some execution, and team management
- Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales
- Own the agency brand voice across email, podcast, paid, and organic
- Build, test, and scale inbound lead gen channels
- Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands
- Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it
- Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)
- Steward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter
- Partner closely with the CRO on go-to-market strategy, and pricing
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