Head of Content
New
H
Hi-Altitude BrandsHealth and Wellness
California, United StatesFull-TimeManager
Salary176,000 - 197,000 USD per year
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Job Details
- Experience
- 7-10+ years
- Required Skills
- SEOTeam management
Requirements
- 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables.
- Hands-on builder with a portfolio of platform-native content that earned organic reach.
- Proven ability to scale a content team.
- Editorial leadership experience, including blog calendar ownership and content strategy.
- Community building experience across social platforms (Instagram, TikTok, YouTube, Facebook).
- Strong understanding of FTC compliance for supplement, health, or wellness content.
- Experience partnering with creative, copy, and influencer functions.
- Deep understanding of algorithm dynamics and audience behavior.
- Ability to lead distributed teams effectively.
- Strong cross-functional collaboration skills.
Responsibilities
- Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap.
- Define and evolve the content pillar framework (e.g., Ingredient Authority, Health Education).
- Own the organic content engine across Instagram, TikTok, YouTube, and Facebook.
- Manage the Social Media Manager and Content Creator in producing high-volume content.
- Build the editorial content strategy and own the blog editorial calendar.
- Develop customer community and direct audience engagement programs.
- Oversee the Brand Outreach Producer in running iHUT and customer testimonial programs.
- Build in-house content studio capability and production workflows.
- Manage and foster a growing content team.
- Partner with cross-functional leads on work that drives organic content performance.
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