Senior Product Marketing Manager, C4C
New
C
Coursera SourcingEdTech, SaaS
Location: United States, compatible timezone overlap with their teamFull-TimeSenior
Salary129,200 - 173,500 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of professional experience, including 8+ years in B2B product marketing
- Required Skills
- SaaS
Requirements
- 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement.
- Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions.
- Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers.
- Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives.
- Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions.
Responsibilities
- Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions.
- Serve as the expert on higher education buyers and stakeholders leveraging deep insights to influence the product roadmap and institutional adoption strategy.
- Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs.
- Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities.
- Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion.
- Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment.
View Full Description & ApplyYou'll be redirected to the employer's site
