Senior Analyst, Marketing Analytics
New
GermanyFull-TimeSenior
Salary52,600 - 147,950 USD per year
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Job Details
- Languages
- English
- Required Skills
- SalesforceSnowflakeTableauHubSpotdbtLooker
Requirements
- Extensive experience in marketing analytics within B2B SaaS, enterprise, or high-growth tech environments.
- Strong expertise in attribution modeling, particularly multi-touch attribution.
- Deep understanding of full-funnel marketing analytics.
- Strong technical proficiency with modern data stacks such as Snowflake, dbt, and BI tools (e.g., Looker, Tableau, or Sigma).
- Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot.
- Proven ability to communicate complex analytical concepts clearly to executive stakeholders.
- Strong business acumen, curiosity, and a proactive mindset.
- Fluency in English, both written and spoken, with strong storytelling and presentation skills.
Responsibilities
- Lead the design, development, and continuous refinement of advanced multi-touch attribution models to evaluate marketing performance across the full customer journey.
- Build and maintain comprehensive reporting frameworks covering paid, organic, and brand marketing performance.
- Drive strategic planning and forecasting for marketing investments, delivering data-driven recommendations.
- Develop and maintain LTV and predictive models to support acquisition, retention, and customer quality optimization.
- Analyze full-funnel performance from awareness to closed-won revenue.
- Ensure data integrity and governance across marketing systems.
- Partner with cross-functional teams and mentor analysts.
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