Senior Product Marketing Manager, Open VSX
New
CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum of 5 years
- Required Skills
- SaaSHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or a related field; MBA considered an asset.
- Minimum of 5 years of product marketing experience within developer tools, SaaS, software platforms, cloud services, or technical products.
- Proven experience supporting product launches, go-to-market initiatives, and commercial offerings in cross-functional environments.
- Strong ability to translate technical concepts into clear messaging for developers, technical leaders, enterprise buyers, and business stakeholders.
- Familiarity with developer ecosystems, IDEs, extension marketplaces, DevOps platforms, AI-assisted development tools, or open source infrastructure.
- Experience creating sales enablement content, launch materials, competitive positioning, and customer-facing marketing assets.
- Strong understanding of product-led growth, community-driven adoption, and commercialization strategies within technical ecosystems.
- Excellent written and verbal communication skills with exceptional attention to detail.
- Familiarity with marketing automation tools such as HubSpot and social media platforms relevant to developer communities.
Responsibilities
- Develop and execute product marketing strategies that increase awareness, adoption, and engagement across developer and enterprise audiences.
- Create compelling positioning, messaging frameworks, and value propositions for open developer platforms, extension ecosystems, and commercial offerings.
- Translate technical capabilities, roadmap priorities, customer insights, and market trends into clear and impactful marketing narratives.
- Collaborate closely with Product, Sales, Growth, and Business Development teams to support launches, go-to-market planning, and commercial initiatives.
- Develop launch campaigns, website content, social media messaging, sales collateral, case studies, webinars, and customer-facing materials.
- Support sales enablement efforts by creating resources that communicate product differentiation, use cases, customer value, and competitive positioning.
- Analyze campaign performance, marketing metrics, and ecosystem feedback to optimize strategies and improve business outcomes.
- Build relationships with developers, platform vendors, AI tooling companies, community leaders, and ecosystem partners to strengthen engagement and advocacy.
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