Digital Marketing Manager
New
C
Care AccessClinical Research
Remote within the United States.Full-TimeManager
Salary90,000 - 120,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisDigital MarketingBudget managementA/B testing
Requirements
- Bachelor’s degree in marketing or a related field
- 5+ years of experience in digital/performance marketing and performance optimization
- Expertise in full funnel campaign strategy
- Proficiency in paid social, programmatic, and other marketing channels
- Strong data analysis skills
- Experience managing multi-million-dollar ad strategies
- Proactive problem-solving abilities
- Strong attention to detail
- Proven ability to lead cross-functional teams
- Experience managing multiple projects simultaneously
Responsibilities
- Develop and implement digital marketing strategies to support patient recruitment
- Manage paid advertising campaigns across search, social, and display platforms
- Analyze performance data to uncover actionable insights and drive channel optimizations
- Optimize social advertising efforts through A/B testing and audience refinement
- Activate and grow digital channels including programmatic, CTV, and paid social
- Build strategies and activate full-funnel campaigns
- Strategically manage and allocate a multi-million-dollar digital marketing budget
- Collaborate with development and analytics teams for marketing automation
- Perform A/B testing on email and SMS marketing
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