Sr. Director, Field Marketing AMS
New
United StatesFull-TimeDirector
Salary225,000 - 265,000 USD per year
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Job Details
- Experience
- 12+ years
- Required Skills
- Data AnalysisSalesforceTableau
Requirements
- 12+ years of B2B marketing experience, including senior leadership roles supporting enterprise sales organizations.
- Proven success building and scaling field marketing teams, programs, and operational frameworks in complex business environments.
- Demonstrated ability to drive pipeline creation, acceleration, and measurable revenue impact across multi-stakeholder buying cycles.
- Experience leading regional or multi-market field marketing organizations, ideally across North America and Latin America.
- Strong understanding of enterprise go-to-market strategies within B2B SaaS environments.
- Data-driven mindset with expertise in Salesforce, Tableau, or similar reporting and analytics platforms.
- Strong executive presence with exceptional communication, collaboration, and stakeholder management skills.
- Ability to navigate ambiguity, competing priorities, and organizational change while maintaining operational excellence.
- Experience aligning closely with Sales leadership on planning, forecasting, and pipeline management initiatives.
- Proven leadership capabilities with experience mentoring and developing high-performing marketing teams.
Responsibilities
- Own and lead the Americas field marketing strategy aligned with enterprise revenue goals, pipeline targets, and regional sales priorities.
- Manage and develop teams responsible for field marketing, regional campaigns, and partner marketing initiatives across the Americas.
- Establish performance metrics and accountability frameworks focused on pipeline generation, deal acceleration, and revenue contribution.
- Partner closely with Sales leadership on territory planning, account prioritization, forecasting alignment, and pipeline inspection processes.
- Build and scale repeatable field marketing programs and go-to-market frameworks tailored to enterprise and regional market needs.
- Design and execute high-impact programs including executive events, regional campaigns, and partner-led initiatives.
- Oversee budget allocation, investment prioritization, and ROI tracking for regional field marketing activities.
- Create operational cadences, reporting standards, and performance management processes to support data-driven decision-making.
- Lead organizational change initiatives related to evolving marketing and sales operating models, processes, and expectations.
- Ensure consistent regional execution while adapting strategies to local market dynamics and varying levels of GTM maturity.
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