Sr. Director of Sales & Marketing
New
United StatesFull-TimeDirector
Salary125,000 - 150,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead Generation
Requirements
- 5+ years of experience in performance marketing with hands-on expertise managing paid media campaigns across Meta and/or YouTube platforms.
- Proven track record building or scaling B2B marketing and sales functions within agency, SaaS, or service-based environments.
- Strong experience with sales operations, CRM management, attribution modeling, and pipeline optimization.
- Previous leadership experience managing, mentoring, and developing marketing professionals.
- Strong analytical mindset with the ability to interpret data and build models.
- Excellent copywriting, editing, and communication skills.
- Ability to balance strategic thinking with hands-on execution.
- Strong understanding of ROI-driven decision-making.
- Experience within DTC supplements, health, wellness, beauty, or related industries is highly preferred.
- Familiarity with GoHighLevel or comparable CRM and marketing automation platforms.
- Experience with podcast strategy, content production, or no-code automation tools is a plus.
Responsibilities
- Lead and oversee the full marketing function, including strategic planning, campaign execution oversight, brand positioning, and team leadership.
- Manage and develop marketing team members while establishing scalable processes and performance standards.
- Own and optimize inbound and outbound lead generation strategies.
- Develop, test, and improve acquisition channels while maintaining measurable cost-per-qualified-lead targets.
- Oversee CRM systems, pipeline reporting, attribution tracking, and sales operations.
- Create and refine sales enablement materials such as pitch decks, case studies, and outreach frameworks.
- Build and manage strategic partnerships, referral relationships, and sponsorship opportunities.
- Lead content and thought leadership initiatives including podcasts, newsletters, and email marketing.
- Collaborate cross-functionally with leadership teams to align messaging and pricing strategies.
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