Sr. Account Director
Source API remote eligibility restrictions: ColombiaFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 10+ years cross-channel digital marketing experience
- Required Skills
- Google AnalyticsSEOAccount ManagementDigital Marketing
Requirements
- Bachelor's Degree in Marketing, Communication or related discipline
- 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
- Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
- Strong understanding of paid media, particularly Google Ads and Meta Ads
- Working knowledge of SEO, Analytics, and Creative workflows and deliverables
- Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
- Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
- Ability to quickly build rapport and develop relationships with executive-level points of contact
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
Responsibilities
- Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
- Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
- Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
- Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
- Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
- Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
- Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
- Manages a diverse set of clients totaling with specific target monthly recurring revenue
- Leads the contract renewal strategy by following the established client renewal process and timelines. Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the presentation and proposal development alongside the Account Manager to extend client partnerships. Reviews and analyzes client contracts on a regular basis to ensure goals are on target
- Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships.
View Full Description & ApplyYou'll be redirected to the employer's site
