Principal Product Marketing Manager
New
K
KentikSoftware
Remote – United StatesFull-TimePrincipal
Salary157,000 - 210,000 USD per year
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Job Details
- Experience
- 7+ years experience
- Required Skills
- Product ManagementContent creationNetworking
Requirements
- 7+ years experience in product or solutions marketing in a high growth software organization
- Extensive experience marketing IT, networking, and/or management solutions to decision makers such as CIO, VP of Operations, VP of Networks
- Exceptional experience defining and leading multi-product launches in matrixed environments
- Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
- Ability to communicate at all levels within Kentik, customers, and partners, including executive and C-level leaders
- Strong cross-functional skills - you are a team player who can rally teams around your strategy and plans
- Deep sense of ownership and accountability is required along with the ability to influence and inspire
- Strive for excellence with a sharp eye for messaging accuracy and alignment
Responsibilities
- Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
- Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
- Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
- Support product marketing peers in development and enhancement of solutions-based sales plays
- Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
- Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
- Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics
- Strategize and execute product launches. Determine the metrics needed for success
- Create effective plays and enablement for sales and CS teams
- Work closely with product management to align marketing with product features and roadmap
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