Operations Analyst - Marketing
New
Location: RemoteFull-TimeSenior
Salary75,000 - 82,410 USD per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- Microsoft Power BISalesforceAnalytical SkillsHubSpot
Requirements
- 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
- HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration
- Salesforce campaign management and reporting proficiency
- Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar
- Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization
- Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar)
- Familiarity with data enrichment tools and the broader MarTech stack
- Clear communicator who translates business needs into operational solutions and brings alignment across marketing, sales, and RevOps teams
- Data-driven with a frameworks mindset
- Self-starter who thrives in fast-moving environments, can manage competing priorities
- Curiosity about AI and emerging marketing technology
Responsibilities
- Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform
- Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design
- Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow
- Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI
- Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings
- Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off
- Own conversion rate reporting and BDR performance analytics from activity through closed-won
- Serve as the business owner for AI and automation initiatives across the marketing and BDR motion
- Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong to surface insights
- Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations
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