Operations Analyst - Marketing

New
Location: RemoteFull-TimeSenior
Salary75,000 - 82,410 USD per year
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Job Details

Experience
3–5 years
Required Skills
Microsoft Power BISalesforceAnalytical SkillsHubSpot

Requirements

  • 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
  • HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration
  • Salesforce campaign management and reporting proficiency
  • Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar
  • Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization
  • Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar)
  • Familiarity with data enrichment tools and the broader MarTech stack
  • Clear communicator who translates business needs into operational solutions and brings alignment across marketing, sales, and RevOps teams
  • Data-driven with a frameworks mindset
  • Self-starter who thrives in fast-moving environments, can manage competing priorities
  • Curiosity about AI and emerging marketing technology

Responsibilities

  • Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform
  • Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design
  • Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow
  • Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI
  • Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings
  • Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off
  • Own conversion rate reporting and BDR performance analytics from activity through closed-won
  • Serve as the business owner for AI and automation initiatives across the marketing and BDR motion
  • Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong to surface insights
  • Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations
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75,000 - 82,410 USD per year
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