Shopper Marketing Coordinator

New

Kettle & FireCPG or food & beverage

Workable locations: United States Location: United StatesContractJunior

Salary not disclosed

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Job Details

Bachelor's degree in Marketing, Business, Communications, or a related field
2+ years of experience in shopper marketing, brand marketing, or similar field (CPG or food & beverage preferred)
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
Excellent written and verbal communication skills including strong proficiency in deck building
Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
Fundamental understanding of AI tools such as Claude and ChatGPT
Proactive, self-starter mentality with bias toward action

Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.)
Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting
Execute retailer digital campaigns across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, and Instacart — supporting strategy, trafficking, and performance monitoring
Manage and optimize retailer.com content including product pages, imagery, A+ content, and ratings & reviews to maximize digital shelf presence
Build and distribute sell-in decks, one-pagers, and 360 campaign calendars to keep internal sales teams and broker partners informed and equipped
Compile and share campaign performance recaps and key insights with internal stakeholders and external partners in clear, action-oriented formats
Support brand campaign planning by coordinating timelines, consolidating inputs, and ensuring cross-functional alignment with the broader marketing team

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