- Coordinate development and production of in-store POS materials (such as displays, shelf talkers, signage, coupon pads, etc.)
- Partner with sales teams to ensure flawless in-store execution at key retail accounts with full scale tracking and reporting
- Execute retailer digital campaigns across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, and Instacart — supporting strategy, trafficking, and performance monitoring
- Manage and optimize retailer.com content including product pages, imagery, A+ content, and ratings & reviews to maximize digital shelf presence
- Build and distribute sell-in decks, one-pagers, and 360 campaign calendars to keep internal sales teams and broker partners informed and equipped
- Compile and share campaign performance recaps and key insights with internal stakeholders and external partners in clear, action-oriented formats
- Support brand campaign planning by coordinating timelines, consolidating inputs, and ensuring cross-functional alignment with the broader marketing team