- Develop and implement strategic sales plans to achieve and exceed revenue targets.
- Build deep, multi-level relationships with key buyers, category managers, and retail leadership.
- Manage brokers and distributors to ensure distribution, new item introductions, and promotional execution.
- Build and maintain strategic annual trade promotion calendars while managing trade spend rates.
- Determine product assortment and optimize SKU mix across accounts.
- Prepare business reviews and sales presentations for major retailers.
- Conduct store audits and provide strategic direction to brokerage teams.