TikTok Shop Creator Manager
New
USAFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4 years
- Required Skills
- Negotiation
Requirements
- 2–4 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs
- Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks
- Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models
- Deep understanding of TikTok’s creator ecosystem, algorithm dynamics, content formats, and eComm integrations
- Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking
- Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms
- Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns
Responsibilities
- Own Creator Acquisition Strategy for TikTok Shops: Build a high-performing network of creators who can drive revenue on TikTok Shops, including affiliates, influencers, and UGC talent.
- Grow TAP & Creator Agency Partnerships: Identify and develop deep relationships with TAPs (TikTok Agency Partners) and third-party creator agencies. Expand these partnerships into scalable deal flow, consistent performance, and content output.
- Put Top Creators on Retainer & Commission Models: Secure creators on monthly retainers, hybrid commission models, or CPA arrangements. Build loyalty and ensure consistent product promotion.
- Sourcing & Recruitment: Leverage internal tools, creator marketplaces, agency networks, and social media to recruit net-new creators weekly. Build and manage a structured creator pipeline with performance tracking.
- Campaign Execution & Briefing: Manage full-funnel execution from content brief development to creator onboarding, delivery timelines, and product fulfillment.
- Community Building & Retention: Create and nurture an engaged creator community through Slack, Discord, or private groups. Offer training, perks, and feedback loops to drive motivation and retention.
- Performance Tracking & Optimization: Analyze individual creator performance (CTR, CPA, ROAS), deliver feedback, and adjust strategy. Focus on scalable wins and rapidly eliminate underperformers.
- Cross-Functional Alignment: Work closely with growth, creative, and media teams to plug top-performing content into paid campaigns, whitelisting, and top-of-funnel strategy
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