Director of Engagements
C
Cadence HealthConsumer health
Remote...This position is remote and based in the United States.Full-TimeDirector
Salary180,000 - 210,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 8–10+ years of experience
- Required Skills
- Cross-functional Team LeadershipAnalytical SkillsCRM
Requirements
- 8–10+ years of experience in growth, engagement, or lifecycle marketing leadership
- Preferably in consumer health or a similarly complex B2B2C environment
- Demonstrated ability to take initiatives from 0 → 1 → scale
- Strong analytical instincts; comfortable in the data and translating findings into action
- Omnichannel fluency: built and managed engagement strategies across SMS, email, phone, and ideally push or in-app channels
- Experience with engagement or marketing automation platforms (e.g., Braze, HubSpot, or similar)
- Comfort working with CRM and analytics tools
- Conversion mindset: drives outcomes, not just activity
- Strong cross-functional operator: leads through influence, partners with clinical and product teams, and gets things done in a matrixed environment
Responsibilities
- Own end-to-end patient retention metrics, including program adherence, sustained engagement, disengagement and churn
- Build and operationalize a retention playbook across the full patient lifecycle
- Identify key drop-off points and design targeted interventions
- Develop strategies to manage patient disenrollment when appropriate
- Pilot and scale innovative engagement initiatives
- Own the strategy for all patient-facing outreach across channels (calls, SMS, email)
- Own and evolve Cadence’s engagement and retention metrics
- Lead the evolution of Cadence’s engagement stack through automated outreach workflows, trigger-based interventions, AI-driven prioritization and personalization
- Design workflows that prioritize highest-risk patients, maximize efficiency of outreach, ensure consistent, high-quality patient interactions and inject human touch were needed
- Work cross-functionally with Marketing, Operations, Clinical, Product and Partnerships teams to lead and develop the Engagements function
View Full Description & ApplyYou'll be redirected to the employer's site
