Growth Manager / CRO & Funnel Lead
MexicoFull-Time
Salary not disclosed
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Job Details
- Required Skills
- ShopifyA/B testing
Requirements
- Proven experience managing and optimizing acquisition funnels in a direct-to-consumer or e-commerce environment.
- Strong understanding of key performance metrics including CVR, AOV, RPV, CAC, ROAS, and LTV.
- Hands-on experience with Shopify and modern landing page or funnel-building platforms such as Gempages, Replo, or similar tools.
- Strong analytical skills with experience using platforms such as GA4, Triple Whale, or other performance tracking and attribution tools.
- Demonstrated ability to lead structured experimentation and A/B testing programs with a strong focus on data-driven decision-making.
- Experience collaborating closely with paid media teams and understanding the relationship between creative strategy, targeting, and conversion performance.
- Ability to brief and direct developers, designers, and copywriters effectively while maintaining high execution standards.
- Strong organizational, strategic thinking, and project management skills in fast-moving environments.
- Experience in DTC brands, supplements, wellness, or performance marketing is highly preferred.
- Excellent communication skills and the ability to balance strategic oversight with rapid execution.
Responsibilities
- Own the performance and optimization of acquisition funnels, landing pages, product detail pages, and checkout flows across multiple regional markets.
- Drive conversion rate optimization strategies focused on improving Revenue per Visitor, Average Order Value, and customer acquisition efficiency.
- Lead structured A/B testing programs by defining hypotheses, success metrics, implementation plans, and post-launch analysis.
- Identify and diagnose funnel performance issues related to messaging, creative alignment, offer positioning, user experience friction, or checkout inefficiencies.
- Coordinate cross-functional execution with developers, designers, copywriters, and paid media teams to deliver high-performing funnel experiences.
- Oversee the commercial execution of product launches, promotional campaigns, and seasonal initiatives from concept through launch and optimization.
- Provide strategic feedback to paid acquisition teams by connecting advertising performance insights with on-site conversion data.
- Monitor funnel analytics, attribution data, and customer behavior trends to guide decision-making and scaling opportunities.
- Ensure rapid testing, iteration, and continuous improvement in all conversion and funnel-related initiatives.
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