Especialista em Growth (CRO & Experimentação)
BrazilFull-Time
Salary not disclosed
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Job Details
- Required Skills
- HTMLCSSMicrosoft Power BIGoogle AnalyticsTableauSEOAnalytical thinkingSaaSA/B testingHubSpotLooker
Requirements
- Degree in Marketing, Communication, Advertising, or related fields
- Proven experience with CRO strategies, A/B testing, and experimentation frameworks
- Strong proficiency with analytics and tracking tools such as Google Analytics 4, Google Tag Manager, Hotjar, VWO, or similar platforms
- Experience analyzing digital funnels, user behavior, and conversion metrics
- Familiarity with website and landing page tools such as Webflow and HubSpot
- Understanding of technical performance concepts (Core Web Vitals, SEO basics, page speed optimization)
- Strong analytical thinking with ability to translate data into actionable insights
- Good communication skills and ability to collaborate with technical and creative teams
- Nice to have: basic knowledge of HTML/CSS, UX writing, SaaS environments, and data visualization tools (Looker, Power BI, Tableau)
Responsibilities
- Structuring and optimizing the institutional website, product pages, and conversion flows to maximize performance and user experience
- Identifying and eliminating friction points across user journeys, landing pages, forms, and acquisition funnels
- Designing, executing, and analyzing A/B and multivariate tests focused on conversion rate and lead quality improvement
- Developing hypotheses based on quantitative data (analytics, funnels, events) and qualitative insights (heatmaps, session recordings, usability tests)
- Managing tracking infrastructure using tools such as Google Tag Manager to ensure accurate measurement of user interactions
- Monitoring key performance metrics such as conversion rate, bounce rate, engagement, and acquisition cost
- Building and maintaining a continuous experimentation pipeline, prioritizing initiatives based on impact and effort
- Collaborating with cross-functional teams to implement improvements and ensure alignment with business objectives
- Producing insights, reports, and recommendations to support data-driven decision-making across the organization
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